If you wish for a fragrance to last as long and strong as its original state, you must store it properly. Proper storage is the best way to preserve your fragrances. To properly store your fragrance, secure the lid after each application while avoiding exposure to direct heat and sunlight. Common storage areas include drawers, closets, and medicine cabinets.
When applying perfume or cologne, it's recommended to focus on the pulse points of the body. For example, the wrist, neck, behind the ears and the inner parts of the knees and elbows are the most common pulse points. Do not rub your wrists together because you will only crush the smell of the perfume. Another common application technique is to spray the perfume 20cm from the body to create a mist and then walk into it. This gets great coverage of the entire upper parts of the body.
Tip: Rubbing causes the delicate notes to bruise together and removes the top notes of the fragrance.